SUCCESS SECRETS
What’s Next In Advertising? Looking at 2022 and Beyond
The 2020 Pandemic drove a dramatic surge in overall media consumption by U.S. viewers. Most of those gains will stick around in 2021, with the exception of traditional TV viewership which is expected to lose all of its 2020 gains, falling below even 2019 levels. How...
Digital Advertising Glossary
As the landscape of advertising evolves and expands to include new mediums and digital platforms, the vocabulary used to describe, plan, and measure successful digital advertising campaigns must naturally grow as well. Keep our digital advertising glossary handy to...
How Long Does Your Video Content Last?
If you're considering using video content in your social media advertising, one of the most important questions is how long does video content last? Will it drive views and sales forever, or is there an expiration date? Here are some of the things you should consider....
Reach the Streaming Generation With Ads on Connected TV
The shift toward streaming has been profound, with 90% of Americans aged 13-54 now streaming their favorite shows. In recent years, Connected TV and streaming were growing. However, the pandemic pushed this trend into overdrive. In the past year, there has been a...
Turning Connected TV Viewers Into Customers
Connected TV and streaming services have been on the public's radar for quite some time. However, it wasn't until 2020 that this trend exploded. Many Americans canceled their cable subscription services, most saying they won't go back. In response to the recent...
Will You Survive the Cookie Apocalypse?
You Can. Here’s How: Once again, Google is throwing a curveball to the ad/MarTech world. If the ever-changing search algorithms weren't difficult enough to deal with, businesses and marketers now face life without cookies. The search engine giant announced earlier...
FREE Consultation
Call (940) 320-7777
We offer a free, no-obligation consultation. Call us. We are friendly and super easy to talk to. Let us look at your brand, exchange ideas and show you what's possible. You'll be surprised.