SUCCESS SECRETS
Reach the Streaming Generation With Ads on Connected TV
The shift toward streaming has been profound, with 90% of Americans aged 13-54 now streaming their favorite shows. In recent years, Connected TV and streaming were growing. However, the pandemic pushed this trend into overdrive. In the past year, there has been a...
Turning Connected TV Viewers Into Customers
Connected TV and streaming services have been on the public's radar for quite some time. However, it wasn't until 2020 that this trend exploded. Many Americans canceled their cable subscription services, most saying they won't go back. In response to the recent...
Will You Survive the Cookie Apocalypse?
You Can. Here’s How: Once again, Google is throwing a curveball to the ad/MarTech world. If the ever-changing search algorithms weren't difficult enough to deal with, businesses and marketers now face life without cookies. The search engine giant announced earlier...
Updated: How Much Does Advertising Cost and Other FAQs
Note: This post has been updated to include 2020 pricing and podcast FAQs. 20 Answers to the Most-Asked Questions in Advertising As a full-service advertising agency, one of the first questions we get is how much does (fill in the blank) advertising cost? Whether it’s...
Media Mix by Generation Article on Clutch
Buddy Vaughn, Managing Partner at DX Media Direct, contributed an article to Clutch, exploring which advertising mediums to choose for a given target audience. The article highlights differences in media consumption among baby boomers, Generation X, and millennials....
Top Advertising Agency 2019
Here at DX Media Direct, we specialize in direct response advertising to help companies achieve a measurable return on their investment. Our result-oriented approach has garnered significant client satisfaction. As a result, we have been recognized in...
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