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DX Media Direct Named One of the Leading Advertising Agencies in Texas
Despite the popularity of online advertising and social media marketing, traditional media still rings as one of the most effective ways to connect with your target audience. A lot of companies still employ advertising agencies to help achieve measurable results. DX...
It’s Not the End of Third-Party Cookies After All
Google recently announced that support for third-party cookies in Chrome would be extended until the end of 2023, giving marketers almost a two-year extension from the previous plan to block third-party cookies by early 2022. And Privacy Sandbox initiatives will be...
4 Post-Pandemic Consumer Spending Shifts With Staying Power
It’s not an understatement to say that the COVID-19 pandemic dramatically altered the way that we all lived our lives over the last year from how we watch TV to consumer spending habits. Some of those spending behaviors will most assuredly revert to the pre-pandemic...
What’s Next In Advertising? Looking at 2022 and Beyond
The 2020 Pandemic drove a dramatic surge in overall media consumption by U.S. viewers. Most of those gains will stick around in 2021, with the exception of traditional TV viewership which is expected to lose all of its 2020 gains, falling below even 2019 levels. How...
Digital Advertising Glossary
As the landscape of advertising evolves and expands to include new mediums and digital platforms, the vocabulary used to describe, plan, and measure successful digital advertising campaigns must naturally grow as well. Keep our digital advertising glossary handy to...
How Long Does Your Video Content Last?
If you're considering using video content in your social media advertising, one of the most important questions is how long does video content last? Will it drive views and sales forever, or is there an expiration date? Here are some of the things you should consider....
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