Cable TV Ad Rates

National Cable TV Ad Rates and Demographic Information

National cable rates vary by audience size, daypart and time of year. For the best discounted national cable rates, you will want to be considered a Direct Response Advertiser. General Market Advertisers and Branding Advertisers tend to payer higher rates because they are not as flexible when it comes to daypart and time of year. However, national cable advertising, like many other forms of advertising, is based on supply and demand. In fact, rates can fluctuate by week depending on the time of year.

If you are interested in advertising on national cable networks, this overview is a good starting point. Below you will find national cable audience demographics—a breakdown by age, gender and type of programming each network offers. This will help you narrow down which networks are suitable for your for national cable TV spots.

(Please note: Our proprietary rates are available only by calling 940-320-7777 or by completing the Rate Request form.)

To learn more about DX Media Direct’s negotiated National Cable TV Rates, please complete our short Rate Request form. One of our team members will reach out right away.

Demographic Information

Network# of Housholds% Male Viewers% Female Viewers% Attended CollegeAvg. Age Of Viewer% Income $75K+Median Income:30 Sec. Local Rate Avg.:30 second National RateProgramming 
A&E95,968,00047%53%47%4840%$61K$75 to $150Request Current RateCold Case Files, Court Cam, The First 48, Live Rescue
Adult Swim94,100,00055%45%52%3943%$65K$75 to $150Request Current RateBob's Burgers, Family Guy, Robot Chicken
AMC94,832,00053%47%48%5140%$59K$50 to $125Request Current RateThe Walking Dead, Better Call Saul, Humans
American Heroes Channel59,917,00078%32%28%5938%$69K$25 to $100Request Current RateAgainst the Odds, American Lawmen, Age of Aerospace
Animal Planet94,288,00051%49%16%5513%$68K$25 to $100Request Current RateRiver Monsters, Finding Bigfoot, Tanked
AntennaTV82,644,00050%50%20%5925%$62K$50 to $300Request Current RateI Dream of Jeanie, Bewitched, Growing Pains
BBC America78,375,00046%54%52%4947%$71K$22 to $125Request Current RateOrphan Black, Doctor Who, Killing Eve
BET88,225,00043%57%45%4334%$50K$15 to $150Request Current RateThe Wendy Williams Show, Being Mary Jane, The Quad
Bloomberg Television56,221,00073%27%85%4849%$149K$25 to $300Request Current RateBloomberg Technologies, Hello World, Bloomberg Markets America
Bravo92,295,00033%67%45%4346%$68K$75 to $350Request Current RateThe Real Housewives of New York City, Project Runway, Below Deck
Cartoon Network94,100,00052%48%44%3532%$52K$15 to $175Request Current RateAdventure Time, Ben 10, The Amazing World of Gumball
CBS Sports Network61,000,00073%27%51%4950%$88K$45 to $250Request Current RateProfessional Bull Riding, Conference USA, Army, Navy and Patriot Leagues
CMT86,989,00049%51%33%4834%$53K$35 to $175Request Current RateLast Man Standing, Mom, Reba
CNBC93,623,00051%49%42%5441%$61K$20 to $90Request Current RateAmerican Greed, Squawk Box, The Profit
CNN96,289,00051%49%45%5544%$64K$50 to $250Request Current RateAnderson Cooper 360, CNN Tonight, CNN Newsroom
Comedy Central93,992,00058%42%53%3745%$68K$25 to $100Request Current RateThe Daily Show with Jon Stewart, South Park, Tosh.0
Cooking61,951,00058%42%53%5145%$68K$15 to $77Request Current RateCheap Eats, Good Eats, Cake Wars
Discovery96,589,00062%38%45%4842%$65K$45 to $125Request Current RateNaked and Afraid, Deadliest Catch, Mythbusters
Disney XD80,120,00045%55%40%3237%$59K$15 to $89Request Current RateLab Rats: Elite Force, Kickin' It, Avengers Assemble
E!94,296,00031%69%50%4245%$68K$25 to $155Request Current RateKeeping Up with the Kardashians, E! News, Botched
ESPN94,396,00076%24%48%4851%$78K$45 to $250Request Current RateSportsCenter, Monday Night Football, First Take
ESPN 294,379,00077%23%46%5049%$75K$10 to $75Request Current RateNFL Live, Sports Nation, Intentional Talk
ESPN Classic25,516,00076%24%42%4635%$52K$5 to $35Request Current RateSuoerbowl (RR), Poker, Bowling
ESPN News71,989,00076%24%44%4748%$73K$5 to $35Request Current RateGets Up!, Pardon the Interruption, Highly Questionable
Extra!95,000,00062%38%45%4842%$65K$75 to $500Request Current RateCelebrity News and Hollywood Reports
FOOD Network96,931,00036%64%50%4746%$70K$35 to $150Request Current RateThe Pioneer Woman, Food Network Star, Chopped
Fox Business74,224,00067%33%23%5215%$100k$25 to $100Request Current RateAfter the Bell, Strange Inheritance, Varney & Co.
Fox News87,058,00051%49%19%5714%$100k$50 to $400Request Current RateThe Five, America's Newsroom, The Fox News Specialists
Fox Sports 184,836,00075%25%19%4515%$65k$15 to $85Request Current RateThe Ultimate Fighter, FOX Football Daily, NASCAR
Fox Sports 245,393,00072%28%21%5235%$58K$15 to $85Request Current RateUFC, UEFA Champions League, Nitro Circus
Freeform94,406,00035%65%16%3115%$68K$20 to $85Request Current RatePretty Little Liars, The Fosters, Young & Hungry
FX95,033,00053%47%50%4247%$71K$15 to $95Request Current RateLouie and Archer, Married, You're the Worst
FXM52,607,00054%46%43%4748%$59K$20 to $85Request Current Rate20th Century Movies, Universal Studios Movies, Paramount Pictures Movies
FXX77,280,00051%49%41%3449%$54K$15 to $125Request Current RateArcher, The Simpsons, Parks and Recreation
Golf Channel79,250,00069%31%49%5750%$75K$15 to $95Request Current RateMorning Drive, Golf Academy, The Golf Fix
Great American Country59,547,00048%52%12%5216%$68K$10 to $55Request Current RateJunk Gypsies, Living Alask, Flea Market Flip
GSN79,471,00042%58%13%6513%62K$15 to $65Request Current RateFamily Fued, The Newlywed Game, The Chase
Hallmark85,439,00028%72%40%5832%$48K$20 to $80Request Current RateGood Witch, When Calls the Heart, Chesapeake Shores
HGTV95,628,00034%66%52%5854%$83K$35 to $150Request Current RateFixer Upper, Property Brothers, Love it or List it
History96,149,00060%40%45%5146%$66K$20 to $80Request Current RateAncient Aliens, Pawn Stars, Swamp People
HLN95,174,00048%52%21%6514%67K$25 to $150Request Current RateMorning Express with Robin Meade, Forensic Files, On the Hunt with John Walsh
Inspiration80,062,00035%65%35%6815%55K$15 to $50Request Current RateLittle House on the Prairie, Walker Texas Ranger, The Cowboy Way
Lifetime95,894,00025%75%15%6213%$60K$17 to $85Request Current RateDance Moms, UnREAL, Bring It!
Lifetime Movie Network82,031,00025%75%40%5033%$51K$20 to $100Request Current RateLaurieann Gibson: Beyond the Spotlights, Girl Followed, Exposed
Logo.51,337,00052%48%47%4139%$57K$15 to $75Request Current RateRuPaul's Drag Race, Out of the Closet, Finding Prince Charming
Magnolia70,932,00050%50%16%5114%65K$30 to $200Request Current RateFixer Upper,Lost Kitchen, Inn The Works
Military History61,000,00073%27%51%4950%$88K$45 to $250Request Current RateDead Man's Secrets, Lost Worlds, Mail Call
Me TV58,000,00060%40%48%5849%$53K$30 to $200Request Current RateMash, The Rifleman, The Andy Griffith Show
MLB69,991,00070%30%41%5036%$63K$15 to $95Request Current RateMLB Tonight, Quick Pitch, MLB Network Showcase
MSNBC93,240,00052%48%45%5245%$67K$10 to $55Request Current RateThe Rachel Maddox Show, MSNBC Live, Morning Joe
MTV93,240,00041%59%47%3045%$65K$15 to $65Request Current RateReal World, Teen Mom, Teen Wolf
MTV279,416,00049%51%37%2738%$52K$20 to $80Request Current RateWild 'n Out, Ridiculousness, Guy Code
National Geographic86,144,00059%41%44%5241%$64K$35 to $150Request Current RateWicked Tuna, Explorer, Doomsday Preppers
Nat. Geo Wild81,578,00070%30%45%5246%$69K$20 to $80Request Current RateIronman, The Dan Patrick Show, Fight Night Boxing
Nickelodeon94,792,00036%54%45%3336%$56K$35 to $150Request Current RateiCarly, Henry Danger, The Thundermans
Nick at Nite92,792,00037%63%40%2934%$46K$25 to $100Request Current RateGeorge Lopez (RR), Full House (RR), Fresh Prince of Bell Air (RR)
NFL Network71,867,00081%19%20%16%$72k$50 to $400Request Current RateNFL Gameday, NFL Total Access, NFL Top 10
Outdoor35,814,00075%25%37%5138%$56K$15 to $85Request Current RateDuck Dynasty, The Hunt for Monster Bass, Deadliest Catch
OWN81,857,00029%71%46%4937%$66K$15 to $85Request Current RateDr. Phil, Oprah Prime, Tyler Perry's For Better or For Worse
Oxygen77,450,00030%70%46%4537%$55K$20 to $85Request Current RateThe Glee Project, Cold Justice, Preachers of L.A.
POP75,255,00066%34%55%5429%$45K$15 to $95Request Current RateNight Cap, That's 70 Show (RR), ER (RR)
Paramount93,364,00068%32%45%4238%$65K$30 to $200Request Current RateInk Master, Bar Rescue, Mom, 2 and Half Men
SyFy94,804,00056%44%43%4835%$55K$30 to $200Request Current RateFace Off, Channel Zero, Krypton
TBS96,474,00044%56%45%4458%$68K$30 to $200Request Current RateThe Guest Book, Full Frontal with Samantha Beee, Wrecked
TLC95,030,00032%68%47%4545%$67K$30 to $200Request Current Rate90 Day Fiance, Dr. Piimple Popper, Unexpected
ThisTV45,000,00060%40%48%5849%$53K$30 to $200Request Current RateMovies, Rat Patrol
TNT95,331,00047%53%18%4715%$69K$30 to $200Request Current RateClaws, Good Behavior, Animal Kingdom
TMZ92,626,00039%61%48%3642%$60K$75 to $750Request Current RateCelebrity Gossip in Hollywood
Travel Channel91,468,00052%48%44%4746%$69K$30 to $200Request Current RateExpedition Unknown, Man v Food, The Dead Files
Tru TV89,664,00055%45%41%4137%$54K$35 to $150Request Current RateImpractical Jokers, South Beach Tow, Adam Ruins Everything
TV Land92,484,00046%54%37%5133%$49K$25 to $100Request Current RateYounger, Teachers, Impastor
TV One56,953,00035%65%31%5035%$42K$50 to $400Request Current RateUnsung, Rickey Smiley for Real, Love Under New Management
USA96,341,00044%56%46%4840%$61K$15 to $85Request Current RateThe Sinner, Suits, Queen of the South
VH192,626,00039%61%48%3642%$60K$20 to $80Request Current RateVH1 Live!, Daytime Divas, Basketball Wives
Viceland55,000,00061%39%32%4952%$53K$15 to $85Request Current RateGaycation, VICE Lab, Noisey
WE85,241,00072%28%44%4433%$22 to $95Request Current RateCSI: Miami (RR), Criminal Minds, Kendra On Top
The Weather Channel62,000,00050%50%40%5538%$58K$25 to $100Request Current RateSo You Think You'd Survive, Weather Center Live

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