TV Rates

National Cable TV Ad Rates and Demographic Information

National cable rates vary by audience size, daypart and time of year. For the best discounted national cable rates, you will want to be considered a Direct Response Advertiser. General Market Advertisers and Branding Advertisers tend to payer higher rates because they are not as flexible when it comes to daypart and time of year. However, national cable advertising, like many other forms of advertising, is based on supply and demand. In fact, rates can fluctuate by week depending on the time of year.

If you are interested in advertising on national cable networks, this overview is a good starting point. Below you will find national cable audience demographics—a breakdown by age, gender and type of programming each network offers. This will help you narrow down which networks are suitable for your for national cable TV spots.

(Please note: Our proprietary rates are available only by calling 940-320-7777 or by completing the Rate Request form.)

To learn more about DX Media Direct’s negotiated National Cable TV Rates, please complete our short Rate Request form. One of our team members will reach out right away.

Demographic Information

Network# of Housholds% Male Viewers% Female Viewers% Attended CollegeAvg. Age Of Viewer% Income $75K+Median IncomeProgramming
A&E95,968,00047%53%47%4840%$61KStorage Wars, Flipping Vegas, Intervention
Altitude71%29%26%4641%$77KThe Sports Grill, Let's Talk Football with Vic Lombardi, The Buffalo Stampede
AMC94,832,00053%47%48%5140%$59KThe Walking Dead, Better Call Saul, Humans
American Heroes Channel59,917,00078%32%28%5938%$69KAgainst the Odds, American Lawmen, Age of Aerospace
Animal Planet94,288,00051%49%15.50%13.40%River Monsters, Finding Bigfoot, Tanked
AntennaTV82,644,00050%50%$62KI Dream of Jeanie, Bewitched, Growing Pains
AspireTV80%20%61%43$67KMagic in the Making, Bama State Style, Soul Food
AWE71%29%Behind the Gates, Dangerous Waters, Selling Yachts
BBC America78,375,00046%54%52%4947%$71KOrphan Black, Doctor Who, Killing Eve
beIN SPORTS16,945,00081%19%41$74KLive Soccer, Live Motorsports, Live College Football
BET88,225,00043%57%45%4334%$50KThe Wendy Williams Show, Being Mary Jane, The Quad
Bloomberg Television73%27%85%48$149KBloomberg Technologies, Hello World, Bloomberg Markets America
Bravo92,295,00033%67%45%4346%$68KThe Real Housewives of New York City, Project Runway, Below Deck
Cartoon Network52%48%44%3532%$52KAdventure Time, Ben 10, The Amazing World of Gumball
CBS Sports Network73%27%51%4950%$88KProfessional Bull Riding, Conference USA, Army, Navy and Patriot Leagues
CMT86,989,00049%51%33%4834%$53KNashville, Hot 20 Countdown, Dallas Cowboy Cheerleaders
CNBC93,623,00051%49%42%5441%$61KAmerican Greed, Squawk Box, The Profit
CNN96,289,00051%49%45%5544%$64KAnderson Cooper 360, CNN Tonight, CNN Newsroom
CNN en Espanol53%47%44$87KPanorama Mundial, Directo USA, Notimujer
Comedy Central93,992,00058%42%53%3745%$68KThe Daily Show with Jon Stewart, South Park, Tosh.0
Cooking61,951,00058%42%53%5145%$68KCheap Eats, Good Eats, Cake Wars
Discovery96,589,00062%38%45%4842%$65KNaked and Afraid, Deadliest Catch, Mythbusters
Discovery en Espanol6,476,00055%45%44%Mexicanos, Casados Con Secretos, FBI En El Siglo XXI
DiscoveryFamilia5,778,00034%66%51%Lojos, Piscinas Increibles, Sala de Emergencias: Hist
Disney XD80,120,00045%55%40%3237%$59KLab Rats: Elite Force, Kickin' It, Avengers Assemble
DIY60,942,00045%55%49%5042%$72KRehab Addict, The Vanilla Ice Project, Yard Crashers
E!94,296,00031%69%50%4245%$68KKeeping Up with the Kardashians, E! News, Botched
ESPN94,396,00076%24%48%4851%$78KSportsCenter, Monday Night Football, First Take
ESPN 294,379,00077%23%46%5049%$75KNFL Live, Sports Nation, Intentional Talk
ESPN Classic25,516,00076%24%42%4635%$52KSuoerbowl (RR), Poker, Bowling
ESPN Desortes88%12%43%40%Beisbol Esta Noche, Futbol Center, Jorge Ramos Y Su Banda
ESPN News71,989,00076%24%44%4748%$73KGets Up!, Pardon the Interruption, Highly Questionable
ESPNU73,594,000AAC Tournament, College Football, NCAA Hockey Championship
FOOD Network96,931,00036%64%50%4746%$70KThe Pioneer Woman, Food Network Star, Chopped
Fox Business74,224,00067%33%23%15%After the Bell, Strange Inheritance, Varney & Co.
Fox News87,058,00051%49%19%14%The Five, America's Newsroom, The Fox News Specialists
Fox Sports 184,836,00075%25%19%15%The Ultimate Fighter, FOX Football Daily, NASCAR
Fox Sports 245,393,00072%28%52$58KUFC, UEFA Champions League, Nitro Circus
Freeform94,406,00035%65%16%15%Pretty Little Liars, The Fosters, Young & Hungry
FX95,033,00053%47%50%4247%$71KLouie and Archer, Married, You're the Worst
FXM52,607,00054%46%47$59K20th Century Movies, Universal Studios Movies, Paramount Pictures Movies
FXX77,280,00051%49%34$54KArcher, The Simpsons, Parks and Recreation
FYI70,932,00050%50%16%14%Married at First Sight, Tiny House Nation, Seven Year Switch
Galavision68,355,00049%51%5%9%La Familia P. Luche, El Chapulin Colorado, Los Cowboys
Golf Channel79,250,00069%31%49%5750%$75KMorning Drive, Golf Academy, The Golf Fix
Great American Country59,547,00048%52%12%16%Junk Gypsies, Living Alask, Flea Market Flip
GSN79,471,00042%58%13%13%Family Fued, The Newlywed Game, The Chase
Hallmark85,439,00028%72%40%5832%$48KGood Witch, When Calls the Heart, Chesapeake Shores
HGTV95,628,00034%66%52%5854%$83KFixer Upper, Property Brothers, Love it or List it
History96,149,00060%40%45%5146%$66KAncient Aliens, Pawn Stars, Swamp People
History en Espanol62%38%57$52KHigh Octane Auto Mountain Men, Epic Mysteries
HLN95,174,00048%52%21%14%Morning Express with Robin Meade, Forensic Files, On the Hunt with John Walsh
Inspiration80,062,00035%65%Little House on the Prairie, Walker Texas Ranger, The Cowboy Way
Lifetime95,894,00025%75%15%13%Dance Moms, UnREAL, Bring It!
Lifetime Movie Network82,031,00025%75%40%5033%$51KLaurieann Gibson: Beyond the Spotlights, Girl Followed, Exposed
Logo.51,337,00052%48%47%4139%$57KRuPaul's Drag Race, Out of the Closet, Finding Prince Charming
MAVTV72%38%4636%$64KMotorsports, Automotive Reality, Live Events
MLB69,991,00070%30%41%5036%$63KMLB Tonight, Quick Pitch, MLB Network Showcase
MSNBC93,240,00052%48%45%5245%$67KThe Rachel Maddox Show, MSNBC Live, Morning Joe
MTV93,240,00041%59%47%3045%$65KReal World, Teen Mom, Teen Wolf
MTV279,416,00049%51%37%2738%$52KWild 'n Out, Ridiculousness, Guy Code
National Geographic86,144,00059%41%44%5241%$64KWicked Tuna, Explorer, Doomsday Preppers
NBC Sports Network81,578,00070%30%45%5246%$69KIronman, The Dan Patrick Show, Fight Night Boxing
NBC Universo39,326,00055%45%20%40I Love Jenni, LarryMania, Operacion Repo
Nickelodeon94,792,00036%54%45%3336%$56KiCarly, Henry Danger, The Thundermans
Nick at Nite92,792,00037%63%40%2934%$46KGeorge Lopez (RR), Full House (RR), Fresh Prince of Bell Air (RR)
NFL Network71,867,00081%19%20%16%NFL Gameday, NFL Total Access, NFL Top 10
Outdoor35,814,00075%25%37%5138%$56KDuck Dynasty, The Hunt for Monster Bass, Deadliest Catch
OWN81,857,00029%71%46%4937%$66KDr. Phil, Oprah Prime, Tyler Perry's For Better or For Worse
Oxygen77,450,00030%70%46%4537%$55KThe Glee Project, Cold Justice, Preachers of L.A.
POP75,255,00066%34%55%5429%$45KNight Cap, That's 70 Show (RR), ER (RR)
Retirement Living TV27%63%63$55KThe Art of Living, Garden Style, Style In Steel
Science75,481,00065%35%45%4742%$61KWhat On Earth, NASA's Unexplained Files, How the Universe Works
Spike93,364,00068%32%45%4238%$65KAuction Hunters, Bar Rescue, Impact Wrestling
SyFy94,804,00056%44%43%4835%$55KFace Off, Channel Zero, Krypton
TBS96,474,00044%56%45%4458%$68KThe Guest Book, Full Frontal with Samantha Beee, Wrecked
Telemundo40%60%25%45La Voz Kids, Caso Cerrado, Yo Me Llamo
TLC95,030,00032%68%47%4545%$67KSay Yes to the Dress, Counting On, Kate plus 8
ThisTV60%40%58The Rat Patrol (RR), Flipper (RR), Angry birds
TNT95,331,00047%53%18%4715%Claws, Good Behavior, Animal Kingdom
Travel Channel91,468,00052%48%44%4746%$69KExpedition Unknown, Man v Food, The Dead Files
TR3S47%53%6%18%Acapulco Shores, Quiero Mis Quinces, Fresh
Tru TV89,664,00055%45%41%4137%$54KImpractical Jokers, South Beach Tow, Adam Ruins Everything
TV Land92,484,00046%54%37%5133%$49KYounger, Teachers, Impastor
TV One56,953,00035%65%50$42KUnsung, Rickey Smiley for Real, Love Under New Management
USA96,341,00044%56%46%4840%$61KThe Sinner, Suits, Queen of the South
VH192,626,00039%61%48%3642%$60KVH1 Live!, Daytime Divas, Basketball Wives
Viceland61%39%49Gaycation, VICE Lab, Noisey
WE85,241,00072%28%44%4433%$53KCSI: Miami (RR), Criminal Minds, Kendra On Top
The Weather Channel50%50%40%5538%$58KSo You Think You'd Survive, Weather Center Live
Zee TV50%50%71%55$90KPavrita Rishta, DID, Zee Rishtey Awards

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