Do People Still Listen to Podcasts?
Research shows that the amount of time people spent listening to podcasts has doubled in the last four years (Edison Research). From comedy to mysteries to sports and relationships, podcasts give listeners access to fresh content focused on the subjects that interest them most.
Typically, your podcast advertisement is integrated into the program and voiced by the host, co-host or producer of the podcast. So, your brand gets instant credibility and trust among the listeners. You can buy pre-produced spots at a lower rate, but you will lose the endorsement effect that has made podcasts a valuable and powerful source of new leads, customers, and sales.
Podcast Advertising Must Be Convenient to the Consumer
One of the most important aspects of podcast advertising is how convenient it is for listeners to consume the media. Once they subscribe, the fresh podcast is available automatically on their smartphone and they notified that new content is available. Since the talent of the program is reading your ads, there are no upfront production costs.
Here are some interesting podcasts facts to consider:
- Podcast audience has grown to 73 million listeners a month. (Edison Research)
- 81% of podcast listeners say they pay attention to podcast ads.
- 60% of listeners have purchased something promoted in a podcast.
- 93% of podcast listeners are active on Social Media.
- Podcast host endorsements bring instant credibility to your brand.
- Podcast audiences are extremely loyal. They handpick the podcasts they want to consume.
Podcast Programs and Costs
DX Media Direct can help connect you to the right podcast audience. Here are some examples of rates and download statistics. There are literally hundreds of programs available.
|Program Topic||# Of Downloads||Mid-Roll Rate |
|Rock & Roll Music||7,000||$90|
|Crime & Mystery||65,000||$825|
|Economic & Current Events||20000||$275|
|Comedy & Shock Jock||30000||$385|
|Serial Killer Crime||65000||$750|
|Web Technology show||20000||$700|
|Psychology & Philosophy||200000||$6,500|
|News Anchor Podcast||140000||$1,400|
|Hot Button Issues||550000||$7,350|
|Football Sports Talk||8200||$125|