Case Studies

Listen, Plan, Execute, Analyze

CATEGORY: FINANCIAL SERVICES


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Problem

Client had experienced declining results using direct mail. They needed advertising strategy and media planning assistance to target working adults who had college degrees.

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Solution

DX Media Direct developed a radio strategy to deliver a target number of leads as needed by client. Campaign generated 10 to 12 calls per day by sales rep during sales and operating hours.

Result

Client grew from a staff of eight to sales staff of 50 within four months. Broke all sales records to date.

CATEGORY: EDUCATION


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Problem

Client was not meeting student enrollment goals in key markets.

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Solution

DX Media Direct created new TV and Radio spots that were more direct-response driven. We put tracking sources so we could see results from each media outlet. Once we determined the winning outlets, we canceled the under performing media and re-invested the dollars where the best results and ROI were coming from.

Result

Enrollment increased by 35% in the first 90 days. Client was able to increase enrollment and several markets and open new three new campuses.

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