A new study published by the Cable Advertising group found that television helps build iconic brands and drive massive sales results. Iconic brands like Oxi Clean and Snuggie used television advertising to drive sales and become part of American culture.

So what was the secret media mix? What drove these former no-name products to become so desired? The report revealed that of their budgets, 97% went to Television Advertising and the remaining 3% went to Print, Internet and Radio. Of the 97% television advertising budget, 82% was spend on National Cable. Many advertisers think they can’t afford national cable. But that’s because they don’t know how to get the best rates and positions.

Using a professional Direct Response advertising agency like DX Media Direct can turn your unknown brand into a household name.