Mar 5, 2015 | Digital Marketing
Research shows that websites with videos enjoy a 62% increase in response rates. Now the question is how to make an effective video.
1.) Create a script that grabs attention and keeps it. This starts by keeping the viewer in mind. Make the video benefit-oriented.
2.) Give your video social impact by making it social worthy. Spend the time to craft a video worth sharing.
3.) Keep it short. You will need about 160 words for every minute of video. Also don’t hold on a photo or shot longer than 5 seconds. You will bore the viewer.
Let us know if DX Media Direct can help you create a video to use on your site, in TV ads or for corporate training. We can script, shoot and fully produce everything you need.
Mar 4, 2015 | Digital Marketing
Which words will decrease your open rates in your email marketing? Alchemy Worx used the Touchstone platform to analyze 21 billion emails from 2,500 brands. The words that had the most negative impact were as follows:
1.) Miss
2.) Deals!
3.) Groovy
4.) Conditions
5.) Friday
Author Ayaz Nanji reported this in Marketing Profs Newsletter.
Stay away. Stay far, far away from these words to improve your email marketing performance.
Buddy Vaughn
Mar 3, 2015 | Advertising How-To, Direct Response Advertising, Direct Response TV
TV advertisements not working? Here are three simple ways to improve the overall response from your TV campaigns.
1.) Put the call to action up during the entire length of the ad. If it’s “Call now for a free quote” or “Visit our website,” give the viewer the most opportunity to respond to your spots.
2.) Make sure your advertising is benefit-driven and not feature focused. People need to know what’s in it for them right away. If you focus on being the #1 furniture store or car dealer, that does nothing to make the viewer want to respond. However, if you say “We guarantee upfront pricing. Save time. Save money. And rest assured you are getting the best price,” then that speaks to one of the benefits the customer may be looking for.
3.) Don’t pay too much for the spots. Advertising time is a commodity. It’s supply and demand. Many times all you need to do is turn down the first offer from the station. And rates will come down. You can also hire a professional agency that knows the rates that will perform. The can protect you from paying too much.
Buddy Vaughn
Managing Parter
DX Media Direct
Mar 2, 2015 | Digital Marketing
According to recent report by Marketing Profs Today and author Ayaz Nanji, the five best words to help improve your email open rate are as follows:
1.) Upgrade
2.) Just
3.) Content
4.) Go
5.) Wonderful
These words improved open rates 55% to 65% ABOVE average open rates.
These are the words consumers respond to. We hope this helps.
