Research shows that websites with videos enjoy a 62% increase in response rates. Now the question is how to make an effective video.

1.) Create a script that grabs attention and keeps it. This starts by keeping the viewer in mind. Make the video benefit-oriented.

2.) Give your video social impact by making it social worthy. Spend the time to craft a video worth sharing.

3.) Keep it short. You will need about 160 words for every minute of video. Also don’t hold on a photo or shot longer than 5 seconds. You will bore the viewer.

Let us know if DX Media Direct can help you create a video to use on your site, in TV ads or for corporate training. We can script, shoot and fully produce everything you need.

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