Category Archives: Direct Response Advertising

Nielsen Reports Radio still a favorite media choice for 18-24 year olds.

Neilsen Research Reports “Back in spring of 2011, consumers 12-17 spent an average of 9 hours and 15 minutes with radio each week—not internet radio; not satellite radio; just good old AM/FM radio. Fast forward six years later, and these … Continue reading

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Marketing To Millennials

Marketing To Millennials   One of the most important elements of marketing and advertising is understanding your audience. For millennials, there are 3 key factors to consider when marketing a product or writing creative.   Millennials have short attention spans. … Continue reading

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7 Steps to a Killer Commercial

How to write a commercial that grabs your customer’s attention & gets response. After 20 years of crafting Direct Response TV, Radio and Print ads here are some tips to help you win. 1.) Present the problem: This can be … Continue reading

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How to Get the Best ROI from DRTV

What is Direct Response Television Advertising? Basically, Direct Response Television Advertising is advertising that is presented on television and asks viewers to respond directly to the company by calling an 800 number or by visiting a website. It can be … Continue reading

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6 Secrets to Effective Direct Response Advertising

“We sell or else.” The insightful words of advertising icon David Ogilvy get to the heart of the real purpose of Direct Response advertising. In his short film to direct response advertising directors he breaks down the differences between branding or … Continue reading

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So your advertising campaign failed. What do you do now?

There can be several reasons advertising campaigns tank but usually it boils down to three reasons. 1.) Your creative is bad. Have you ever seen a TV ad and asked yourself “What was that about?” Or heard a radio spot … Continue reading

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The Secret Steps to making your Direct Response advertising profitable.

After 25 years of managing Direct Response advertising campaigns here are some secret steps to helping you become profitable fast. 1.) Step One: Before you spend a penny know when you make a dollar. The heart of direct response is … Continue reading

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