Three Best Types of Video to Build Your Brand Online

Three Best Types of Video to Build Your Brand Online

May 21, 2015 | Digital Marketing

In a recent interview with Buzzfeed’s Chief Revenue Officer, Lee Brown AdWeek asked “What types of videos work best for branded content?” His answers are both insightful and actionable. Why should we listen to Buzzfeed? Because they generated over $100 million dollars last year in revenue. So here goes. Here is what he says works.

1.) Identity. The video connects with the viewer and says “This is so me.” Have you ever seen a post that you identified with? Then that’s a video built to connect with you because it makes you feel like someone understands.

2.) The Emotional Gift.  This is a video Lee Brown says makes you laugh out loud and want to share with your friends and family.

3.) Informational. These are research-driven or how-to videos that give the user information they can use. These videos get attention. They can also help you build your brand by helping your target customers learn something that makes their life better.

There you have it. Thinking about producing a video for online attention? Craft it to meet one of these categories and it should deliver.

Iconic Brands Use Television Advertising to Drive Sales and Web Traffic

Iconic Brands Use Television Advertising to Drive Sales and Web Traffic

May 21, 2015 | Direct Response TV

A new study published by the Cable Advertising group found that television helps build iconic brands and drive massive sales results. Iconic brands like Oxi Clean and Snuggie used television advertising to drive sales and become part of American culture.

So what was the secret media mix? What drove these former no-name products to become so desired? The report revealed that of their budgets, 97% went to Television Advertising and the remaining 3% went to Print, Internet and Radio. Of the 97% television advertising budget, 82% was spend on National Cable. Many advertisers think they can’t afford national cable. But that’s because they don’t know how to get the best rates and positions.

Using a professional Direct Response advertising agency like DX Media Direct can turn your unknown brand into a household name.