Category Archives: Dallas Internet Advertising Success

Increase your web response by 62%

Research shows that web sites that add videos to their sites enjoy a 62% increase in response rates. Now the question is how to make an effective video. 1.) Create a script that grabs attention and keeps it. This starts … Continue reading

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The 5 Worst Performing Words to use in your Email Marketing

Which words will decrease your open rates in your email marketing? Alchemy Worx used the Touchstone platform to analyze 21 Billion emails from 2,500 brands. The words that had the most negative impact were as follows. 1.) Miss 2.) Deals! … Continue reading

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The Five Most Effective Words in Email Subject Lines

According to recent report by Marketing Profs Today and author Ayaz Nanji the five Best Words to help improve your email open rate are as follows: 1.) Upgrade 2.) Just 3.) Content 4.) Go 5.) Wonderful These words improved open … Continue reading

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Six Secrets of Successful Direct Response Creative

If you want to know the formula for successful Direct Response creative here you go. If you need help crafting your next spot and campaign. We would be honored to help. 1.) Identify the problem: “Do you want to get … Continue reading

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Seven elements of a great landing page.

I found most of these on marketingprofs.com. It’s a fantastic site if you want to get the latest marketing trends. I’ve added some tips of my own. But these will get you started in the right direction if you want … Continue reading

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How to improve your web-site conversion rates.

If you want to increase your conversion rates on your web-site then compare your performance to the industry standards. Review the competition. See how you stack up. Visit the top-performing sites and analyze what you could change to perform more … Continue reading

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