Want to reach your audience cost-effectively? Advertise on radio.
According to Nielsen Research Reports: “Back in spring of 2011, consumers 12-17 spent an average of 9 hours and 15 minutes with radio each week-—not internet radio; not satellite radio; just good old AM/FM radio. Fast forward six years later, and these same consumers (now 18-to-24-year olds) spend an average of 10 hours and 15 minutes with radio each week. In other words, when teens grow up, they spend more time listening to the radio.”