Case StudiesListen, Plan, Execute, Analyze
CATEGORY: FINANCIAL SERVICES
Client had experienced declining results using direct mail. They needed advertising strategy and media planning assistance to target working adults who had college degrees.
DX Media Direct developed a radio strategy to deliver a target number of leads as needed by client. Campaign generated 10 to 12 calls per day by sales rep during sales and operating hours.
Client grew from a staff of eight to sales staff of 50 within four months. Broke all sales records to date.
Client was not meeting student enrollment goals in key markets.
DX Media Direct created new TV and Radio spots that were more direct-response driven. We put tracking sources so we could see results from each media outlet. Once we determined the winning outlets, we canceled the under performing media and re-invested the dollars where the best results and ROI were coming from.
Enrollment increased by 35% in the first 90 days. Client was able to increase enrollment and several markets and open new three new campuses.