National Cable Ad Rates
National Cable TV Ad Rates and Demographic Information
National cable ad rates vary by audience size, daypart and time of year. For the best discounted national cable ad rates, you will want to be considered a Direct Response Advertiser. General Market Advertisers and Branding Advertisers tend to payer higher rates because they are not as flexible when it comes to daypart and time of year. However, national cable advertising, like many other forms of advertising, is based on supply and demand. In fact, rates can fluctuate by week depending on the time of year.
If you are interested in advertising on national cable networks, this overview is a good starting point. Below you will find national cable audience demographics—a breakdown by age, gender and type of programming each network offers. This will help you narrow down which networks are suitable for your for national cable TV spots.
(Please note: Our proprietary ad rates are available only by calling 940-320-7777 or by completing the Rate Request form.)
To learn more about DX Media Direct’s negotiated National Cable TV Rates, please complete our short Rate Request form. One of our team members will reach out right away.
Demographic Information
| Network | # of Housholds | % Male Viewers | % Female Viewers | % Attended College | Avg. Age Of Viewer | % Income $75K+ | Median Income | Programming |
|---|---|---|---|---|---|---|---|---|
| A&E | 95,968,000 | 47% | 53% | 47% | 48 | 40% | $61K | Storage Wars, Flipping Vegas, Intervention |
| Altitude | 71% | 29% | 26% | 46 | 41% | $77K | The Sports Grill, Let's Talk Football with Vic Lombardi, The Buffalo Stampede | |
| AMC | 94,832,000 | 53% | 47% | 48% | 51 | 40% | $59K | The Walking Dead, Better Call Saul, Humans |
| American Heroes Channel | 59,917,000 | 78% | 32% | 28% | 59 | 38% | $69K | Against the Odds, American Lawmen, Age of Aerospace |
| Animal Planet | 94,288,000 | 51% | 49% | 15.50% | 13.40% | River Monsters, Finding Bigfoot, Tanked | ||
| AntennaTV | 82,644,000 | 50% | 50% | $62K | I Dream of Jeanie, Bewitched, Growing Pains | |||
| AspireTV | 80% | 20% | 61% | 43 | $67K | Magic in the Making, Bama State Style, Soul Food | ||
| AWE | 71% | 29% | Behind the Gates, Dangerous Waters, Selling Yachts | |||||
| BBC America | 78,375,000 | 46% | 54% | 52% | 49 | 47% | $71K | Orphan Black, Doctor Who, Killing Eve |
| beIN SPORTS | 16,945,000 | 81% | 19% | 41 | $74K | Live Soccer, Live Motorsports, Live College Football | ||
| BET | 88,225,000 | 43% | 57% | 45% | 43 | 34% | $50K | The Wendy Williams Show, Being Mary Jane, The Quad |
| Bloomberg Television | 73% | 27% | 85% | 48 | $149K | Bloomberg Technologies, Hello World, Bloomberg Markets America | ||
| Bravo | 92,295,000 | 33% | 67% | 45% | 43 | 46% | $68K | The Real Housewives of New York City, Project Runway, Below Deck |
| Cartoon Network | 52% | 48% | 44% | 35 | 32% | $52K | Adventure Time, Ben 10, The Amazing World of Gumball | |
| CBS Sports Network | 73% | 27% | 51% | 49 | 50% | $88K | Professional Bull Riding, Conference USA, Army, Navy and Patriot Leagues | |
| CMT | 86,989,000 | 49% | 51% | 33% | 48 | 34% | $53K | Nashville, Hot 20 Countdown, Dallas Cowboy Cheerleaders |
| CNBC | 93,623,000 | 51% | 49% | 42% | 54 | 41% | $61K | American Greed, Squawk Box, The Profit |
| CNN | 96,289,000 | 51% | 49% | 45% | 55 | 44% | $64K | Anderson Cooper 360, CNN Tonight, CNN Newsroom |
| CNN en Espanol | 53% | 47% | 44 | $87K | Panorama Mundial, Directo USA, Notimujer | |||
| Comedy Central | 93,992,000 | 58% | 42% | 53% | 37 | 45% | $68K | The Daily Show with Jon Stewart, South Park, Tosh.0 |
| Cooking | 61,951,000 | 58% | 42% | 53% | 51 | 45% | $68K | Cheap Eats, Good Eats, Cake Wars |
| Discovery | 96,589,000 | 62% | 38% | 45% | 48 | 42% | $65K | Naked and Afraid, Deadliest Catch, Mythbusters |
| Discovery en Espanol | 6,476,000 | 55% | 45% | 44% | Mexicanos, Casados Con Secretos, FBI En El Siglo XXI | |||
| DiscoveryFamilia | 5,778,000 | 34% | 66% | 51% | Lojos, Piscinas Increibles, Sala de Emergencias: Hist | |||
| Disney XD | 80,120,000 | 45% | 55% | 40% | 32 | 37% | $59K | Lab Rats: Elite Force, Kickin' It, Avengers Assemble |
| DIY | 60,942,000 | 45% | 55% | 49% | 50 | 42% | $72K | Rehab Addict, The Vanilla Ice Project, Yard Crashers |
| E! | 94,296,000 | 31% | 69% | 50% | 42 | 45% | $68K | Keeping Up with the Kardashians, E! News, Botched |
| ESPN | 94,396,000 | 76% | 24% | 48% | 48 | 51% | $78K | SportsCenter, Monday Night Football, First Take |
| ESPN 2 | 94,379,000 | 77% | 23% | 46% | 50 | 49% | $75K | NFL Live, Sports Nation, Intentional Talk |
| ESPN Classic | 25,516,000 | 76% | 24% | 42% | 46 | 35% | $52K | Suoerbowl (RR), Poker, Bowling |
| ESPN Desortes | 88% | 12% | 43% | 40% | Beisbol Esta Noche, Futbol Center, Jorge Ramos Y Su Banda | |||
| ESPN News | 71,989,000 | 76% | 24% | 44% | 47 | 48% | $73K | Gets Up!, Pardon the Interruption, Highly Questionable |
| ESPNU | 73,594,000 | AAC Tournament, College Football, NCAA Hockey Championship | ||||||
| FOOD Network | 96,931,000 | 36% | 64% | 50% | 47 | 46% | $70K | The Pioneer Woman, Food Network Star, Chopped |
| Fox Business | 74,224,000 | 67% | 33% | 23% | 15% | After the Bell, Strange Inheritance, Varney & Co. | ||
| Fox News | 87,058,000 | 51% | 49% | 19% | 14% | The Five, America's Newsroom, The Fox News Specialists | ||
| Fox Sports 1 | 84,836,000 | 75% | 25% | 19% | 15% | The Ultimate Fighter, FOX Football Daily, NASCAR | ||
| Fox Sports 2 | 45,393,000 | 72% | 28% | 52 | $58K | UFC, UEFA Champions League, Nitro Circus | ||
| Freeform | 94,406,000 | 35% | 65% | 16% | 15% | Pretty Little Liars, The Fosters, Young & Hungry | ||
| FX | 95,033,000 | 53% | 47% | 50% | 42 | 47% | $71K | Louie and Archer, Married, You're the Worst |
| FXM | 52,607,000 | 54% | 46% | 47 | $59K | 20th Century Movies, Universal Studios Movies, Paramount Pictures Movies | ||
| FXX | 77,280,000 | 51% | 49% | 34 | $54K | Archer, The Simpsons, Parks and Recreation | ||
| FYI | 70,932,000 | 50% | 50% | 16% | 14% | Married at First Sight, Tiny House Nation, Seven Year Switch | ||
| Galavision | 68,355,000 | 49% | 51% | 5% | 9% | La Familia P. Luche, El Chapulin Colorado, Los Cowboys | ||
| Golf Channel | 79,250,000 | 69% | 31% | 49% | 57 | 50% | $75K | Morning Drive, Golf Academy, The Golf Fix |
| Great American Country | 59,547,000 | 48% | 52% | 12% | 16% | Junk Gypsies, Living Alask, Flea Market Flip | ||
| GSN | 79,471,000 | 42% | 58% | 13% | 13% | Family Fued, The Newlywed Game, The Chase | ||
| Hallmark | 85,439,000 | 28% | 72% | 40% | 58 | 32% | $48K | Good Witch, When Calls the Heart, Chesapeake Shores |
| HGTV | 95,628,000 | 34% | 66% | 52% | 58 | 54% | $83K | Fixer Upper, Property Brothers, Love it or List it |
| History | 96,149,000 | 60% | 40% | 45% | 51 | 46% | $66K | Ancient Aliens, Pawn Stars, Swamp People |
| History en Espanol | 62% | 38% | 57 | $52K | High Octane Auto Mountain Men, Epic Mysteries | |||
| HLN | 95,174,000 | 48% | 52% | 21% | 14% | Morning Express with Robin Meade, Forensic Files, On the Hunt with John Walsh | ||
| Inspiration | 80,062,000 | 35% | 65% | Little House on the Prairie, Walker Texas Ranger, The Cowboy Way | ||||
| Lifetime | 95,894,000 | 25% | 75% | 15% | 13% | Dance Moms, UnREAL, Bring It! | ||
| Lifetime Movie Network | 82,031,000 | 25% | 75% | 40% | 50 | 33% | $51K | Laurieann Gibson: Beyond the Spotlights, Girl Followed, Exposed |
| Logo. | 51,337,000 | 52% | 48% | 47% | 41 | 39% | $57K | RuPaul's Drag Race, Out of the Closet, Finding Prince Charming |
| MAVTV | 72% | 38% | 46 | 36% | $64K | Motorsports, Automotive Reality, Live Events | ||
| MLB | 69,991,000 | 70% | 30% | 41% | 50 | 36% | $63K | MLB Tonight, Quick Pitch, MLB Network Showcase |
| MSNBC | 93,240,000 | 52% | 48% | 45% | 52 | 45% | $67K | The Rachel Maddox Show, MSNBC Live, Morning Joe |
| MTV | 93,240,000 | 41% | 59% | 47% | 30 | 45% | $65K | Real World, Teen Mom, Teen Wolf |
| MTV2 | 79,416,000 | 49% | 51% | 37% | 27 | 38% | $52K | Wild 'n Out, Ridiculousness, Guy Code |
| National Geographic | 86,144,000 | 59% | 41% | 44% | 52 | 41% | $64K | Wicked Tuna, Explorer, Doomsday Preppers |
| NBC Sports Network | 81,578,000 | 70% | 30% | 45% | 52 | 46% | $69K | Ironman, The Dan Patrick Show, Fight Night Boxing |
| NBC Universo | 39,326,000 | 55% | 45% | 20% | 40 | I Love Jenni, LarryMania, Operacion Repo | ||
| Nickelodeon | 94,792,000 | 36% | 54% | 45% | 33 | 36% | $56K | iCarly, Henry Danger, The Thundermans |
| Nick at Nite | 92,792,000 | 37% | 63% | 40% | 29 | 34% | $46K | George Lopez (RR), Full House (RR), Fresh Prince of Bell Air (RR) |
| NFL Network | 71,867,000 | 81% | 19% | 20% | 16% | NFL Gameday, NFL Total Access, NFL Top 10 | ||
| Outdoor | 35,814,000 | 75% | 25% | 37% | 51 | 38% | $56K | Duck Dynasty, The Hunt for Monster Bass, Deadliest Catch |
| OWN | 81,857,000 | 29% | 71% | 46% | 49 | 37% | $66K | Dr. Phil, Oprah Prime, Tyler Perry's For Better or For Worse |
| Oxygen | 77,450,000 | 30% | 70% | 46% | 45 | 37% | $55K | The Glee Project, Cold Justice, Preachers of L.A. |
| POP | 75,255,000 | 66% | 34% | 55% | 54 | 29% | $45K | Night Cap, That's 70 Show (RR), ER (RR) |
| Retirement Living TV | 27% | 63% | 63 | $55K | The Art of Living, Garden Style, Style In Steel | |||
| Science | 75,481,000 | 65% | 35% | 45% | 47 | 42% | $61K | What On Earth, NASA's Unexplained Files, How the Universe Works |
| Spike | 93,364,000 | 68% | 32% | 45% | 42 | 38% | $65K | Auction Hunters, Bar Rescue, Impact Wrestling |
| SyFy | 94,804,000 | 56% | 44% | 43% | 48 | 35% | $55K | Face Off, Channel Zero, Krypton |
| TBS | 96,474,000 | 44% | 56% | 45% | 44 | 58% | $68K | The Guest Book, Full Frontal with Samantha Beee, Wrecked |
| Telemundo | 40% | 60% | 25% | 45 | La Voz Kids, Caso Cerrado, Yo Me Llamo | |||
| TLC | 95,030,000 | 32% | 68% | 47% | 45 | 45% | $67K | Say Yes to the Dress, Counting On, Kate plus 8 |
| ThisTV | 60% | 40% | 58 | The Rat Patrol (RR), Flipper (RR), Angry birds | ||||
| TNT | 95,331,000 | 47% | 53% | 18% | 47 | 15% | Claws, Good Behavior, Animal Kingdom | |
| Travel Channel | 91,468,000 | 52% | 48% | 44% | 47 | 46% | $69K | Expedition Unknown, Man v Food, The Dead Files |
| TR3S | 47% | 53% | 6% | 18% | Acapulco Shores, Quiero Mis Quinces, Fresh | |||
| Tru TV | 89,664,000 | 55% | 45% | 41% | 41 | 37% | $54K | Impractical Jokers, South Beach Tow, Adam Ruins Everything |
| TV Land | 92,484,000 | 46% | 54% | 37% | 51 | 33% | $49K | Younger, Teachers, Impastor |
| TV One | 56,953,000 | 35% | 65% | 50 | $42K | Unsung, Rickey Smiley for Real, Love Under New Management | ||
| USA | 96,341,000 | 44% | 56% | 46% | 48 | 40% | $61K | The Sinner, Suits, Queen of the South |
| VH1 | 92,626,000 | 39% | 61% | 48% | 36 | 42% | $60K | VH1 Live!, Daytime Divas, Basketball Wives |
| Viceland | 61% | 39% | 49 | Gaycation, VICE Lab, Noisey | ||||
| WE | 85,241,000 | 72% | 28% | 44% | 44 | 33% | $53K | CSI: Miami (RR), Criminal Minds, Kendra On Top |
| The Weather Channel | 50% | 50% | 40% | 55 | 38% | $58K | So You Think You'd Survive, Weather Center Live | |
| Zee TV | 50% | 50% | 71% | 55 | $90K | Pavrita Rishta, DID, Zee Rishtey Awards |