KESP Radio Advertising
Branded as Sportsradio 970, KESP is an all-sports radio station in Modesto, California. The station serves Modesto, Stockton, Lodi, and surrounding communities of the northern San Joaquin Valley and is currently owned by Cumulus Media.
- With our pre-negotiated rates abd volume discounts, you save 35 to 90% off what local advertisers pay
- Radio reaches 92% of adults aged 18+ every week (Nieksen Total Audience)
- Radio is America's #1 Reach Medium. It's targetable, flexible and efficient

- Format: Sports
- Gender: Men 80.7% | Women: 19.3%
- Median Income: $97,89
- College Graduate or More: 15.2%
KESP
Radio Ads
Full demographic information available in our datasheet, which is available upon request, includes:
- Age
- Income
- Education
- Radio Consumption
- Purchase Likeliness
DX Media Sample Rates
- 1 million weekly listeners: 140 Country Music Stations – $250 per spot ($1.78 per local spot).
- 200 National News stations: $450 per spot ($2.25 per local spot).
- Host Endorsement 118 stations: $400 per spot ($3.39 per local spot). Listen to host endorsement samples.
- Top 10 Major Market talk station: Over 1.5 million weekly audience impressions – $3,500 a week.
FREE Marketing Consultation
Call 940-320-7777
We offer a free, no-obligation consultation. Call us. We are friendly and super easy to talk to. Let us look at your brand, exchange ideas and show you what’s possible. You’ll be surprised.