Are You Connecting With Today's Streaming Audience?
Connected TV has changed how audiences watch television — and how advertisers reach them. DX Media Direct combines the impact of traditional TV advertising with the targeting, measurement, and optimization capabilities of digital media.
Reach qualified audiences across leading CTV and streaming platforms, including Hulu, Roku, Prime Video, Samsung, and more.
Improve campaign performance with daily optimization based on audience and response data.
Maximize your advertising budget with volume buying power and negotiated CTV media rates.
Streaming Profiles
Reach viewers across premium streaming environments with CTV campaigns tailored to each platform and audience.
Reach engaged streaming audiences with premium, full-screen Connected TV advertising designed for high-impact brand visibility and measurable response.
Scale your CTV ads across one of the largest streaming ecosystems and connect with targeted households through premium video placements.
Engage viewers across live and on-demand programming with audience-focused streaming TV advertising built to increase reach, response, and brand recognition.
Connect with audiences watching content on Samsung Smart TVs through targeted CTV advertising campaigns designed for the big screen.
CTV Has Transformed Streaming
The way people watch television has changed dramatically. Audiences continue to move from traditional cable and linear television toward internet-connected TVs and streaming services, creating new opportunities for advertisers to reach viewers with greater precision.
Has Your Business Kept Up?
Streaming services now represent a significant share of overall television viewing.
U.S. CTV advertising spend continues to grow as advertisers follow audiences to streaming environments.
Brands can use CTV to reach streaming households while measuring campaign performance more effectively than traditional television alone.
93% Of US Households Have At Least One Connected TV.
The shift to streaming spans generations. Connected TV is no longer limited to younger audiences; adults across age groups are increasingly consuming television through streaming platforms and connected devices.
Percentage of Users by Age You Can No Longer Reach Via Linear TV
38% of Ages 55+ — CTV-only viewers
49% of Ages 35–54 — CTV-only viewers
61% of Ages 18–34 — CTV-only viewers
Advertising That Works Harder And Costs Less
DX Media Direct combines large-scale buying power with performance-focused CTV media strategy to help advertisers reach more qualified viewers while making every media dollar work harder.
We purchase more than 2 billion advertising impressions each month.
Our buying volume helps us negotiate lower platform fees and competitive CTV advertising rates.
Campaign capabilities can include CTV, OTT, Video on Demand, mobile, advanced TV, social, SEM, display, and audio.
We use campaign data, technology, and AI-driven insights to optimize performance daily.
15 Years In, Still Their Agency
Real feedback from clients who trust us to deliver results.
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