To create a money making advertising campaign the first step is to define who your best customers, clients and prospects are. You will want to answer these questions: How old are they? What is their income? What do they need to know before making a purchase? What feelings might they be experiencing before finally deciding to buy?
Tip:
If you are having trouble defining your target customers then ask your top performing sales people. They know exactly who buys day in and day out.
Before you spend a penny in advertising you need to know how much profit you need from your campaign. To do this you need to set up your benchmarks. A benchmark is a quantifiable data point that is useful for measuring ROI performance. For example if you have a 1.0% average conversion ratio on your web-site and you need a cost per new customer of $100 or less then you need at least 1,000 unique visitors to your web-site at a cost of $1.00 or less to hit your sales goal. 1,000 unique visitors drive 10 sales at 1.0% conversion so your cost per conversion is $100. Develop the same data points for your direct sales. If you convert 10% of your direct sales then you can afford a cost per lead of $10 each. You need to know your benchmarks to hit them.
Now you are ready to begin a test. Tests should be established with a fixed budget and a pre-determined ROI. This is where your benchmarks are critical. Test for 2 to 3 weeks at a time. See which media buys are delivering 75% to 100% or more of your goal. Change creative, adjust bids and remove any media that is achieving 45% or less of your target. Remove the underperforming media and plunge in the media that is working. Replicate your success over various media channels.
Ancient wisdom says plans fail for lack of good advisors. Get experience of others on your side. If you need insight on how to do set up your campaign properly ask others who are successful in the space.
Direct Response ad agencies, media buyers, even Reddit has professionals active in the media space that can help answer some of your toughest questions.
Now you are ready to begin a test. Tests should be established with a fixed budget and a pre-determined ROI. This is where your benchmarks are critical. Test for 2 to 3 weeks at a time. See which media buys are delivering 75% to 100% or more of your goal. Change creative, adjust bids and remove any media that is achieving 45% or less of your target. Remove the underperforming media and plunge in the media that is working. Replicate your success over various media channels.
Ancient wisdom says plans fail for lack of good advisors. Get experience of others on your side. If you need insight on how to do set up your campaign properly ask others who are successful in the space.
Direct Response ad agencies, media buyers, even Reddit has professionals active in the media space that can help answer some of your toughest questions.
We help advertisers get on major networks faster, cheaper, and with better results — without the usual gatekeeping or wasted spend.
We have long-term relationships with major national networks — no middlemen.
Our volume lets you buy like a big agency — without the big budget.
We don’t just buy spots. We craft high-converting ads to spark inbound calls.
I’ve been working with the team at Growth Collective for 5+ years now and it’s been great. They took the time to truly understand my business.
