Running Wild with Bear Grylls

Put Your Brand Where Curiosity Meets Credibility National Geographic.

National Geographic isn’t just a magazine—it’s a global stage. With millions of loyal readers and viewers worldwide, your message won’t just be seen—it will be trusted. When people engage with National Geographic, they lean in. They’re inspired. They act. That’s the moment your brand can step in and capture attention with unmatched credibility. Advertising with National Geographic means: • Massive reach with a global, educated, high-spending audience. • Unparalleled trust—your brand aligned with the world’s most respected name in exploration and discovery. • Engagement that drives action—not passive scrolling, but real impact Your customers are here. The question is—will your brand be?

Who Is Watching

52

Average Age

$64K

Average Income

59%

Percent Male

41%

Percent Female

86144000

Total Households

NatGeo Local Rates

67MM TVHHs (Dual Feed)

DaypartTime Period (EST)(:30)
DayM-F 9a-3p$80
FringeM-F 3p-6p$125
PrimeM-Sun 6p-12a$175
LateM-Sun 12a-3a$200
WeekendSa-Sun 9a-6p$150
OvernightM-Sun 3a-6a$40

Featured Programs

Running Wild with Bear Grylls
Sharkfest Collection
Life Below Zero
Akashinga - The Brave Ones1
National Geographic

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