Lifetime captivates a loyal audience with powerful dramas, original movies, and reality series that spark conversation and keep viewers coming back. Its audience is highly engaged, emotionally invested, and attentive—making it an ideal environment for advertisers. Advertising on Lifetime puts your brand at the center of compelling storytelling, turning audience connection into measurable results.
| Daypart | Time Period (EST) | (:30) | (:60) |
|---|---|---|---|
| Daytime | M-F 9am-4pm | $200 | $400 |
| Fringe | M-F 4pm-8pm | $250 | $500 |
| Prime | M-Su 8pm-12am | 600 | $1,200 |
| Overnight | M-S 12am-2am | ||
| Weekend | Sa Su 2pm-6pm | $500 | $1,000 |
For Current National Advertising rates contact: 940-320-7777 ext. 1001
** Advertising rates will vary by Quarter and inventory demand
I’ve been working with the team at DX Media Direct for 5+ years now and it’s been great. They took the time to truly understand my business.
