Animal Planet connects advertisers with a passionate, family-friendly audience that loves animals, adventure, and real-life stories. Viewers tune in for inspiring, unforgettable moments—and when your brand is part of that experience, it captures attention, builds trust, and drives action. With Animal Planet, your message isn’t just seen—it resonates.
| Daypart | Time Period (EST) | (:30) | (:60) |
|---|---|---|---|
| Daytime | Mon-Fri 9a-3p | $175 | $350 |
| Fringe | M-F 4p-8p | $190 | $380 |
| Prime | M-Sun 8p-12a | $300 | $600 |
| Late | M-Sun 11p-2a | $40 | $80 |
| Weekend | Sat-Sun 7a-6p | $180 | $360 |
For Current National Animal Planet Advertising rates contact: 940-320-7777 ext. 1001
** Advertising rates will vary by Quarter and inventory demand
I’ve been working with the team at DX Media Direct for 5+ years now and it’s been great. They took the time to truly understand my business.
