SUCCESS SECRETS
How to Make Your Radio Advertising Work: Radio Advertising Agency “Secret Sauce”
According to the Nielsen Total Audience Report, radio reaches 92% of Americans age 18+ each and every week. To compare that impact with other media sources, smartphones reach 83% of Americans each week; TV reaches 89% of Americans each week; and computers reach 50% of...
Media Buying: 5 Steps for Developing a Successful Plan
There are smart reasons to advertise. In today’s competitive environment your advertising has to work even harder to break through the clutter, gain market share, create buzz and beat out the competition. However, cost-effectiveness and ROI begins with the right...
DX Media Direct Named Top Advertising Agency
We were fortunate to have recently been named a top advertising agency in Dallas by Clutch. Hat tip to Clutch for making their platform available for our clients to give us feedback in a public forum. While we appreciate the award we were granted, first...
Game Changers: How to Improve Advertising Results
It was over a foot long. It weighed more than two pounds. It cost about $4,000 for just one. No one would carry it around today. In fact, Will Smith told Tommy Lee Jones in the movie Men in Black 3, “Don’t put that thing near your head.” It was the...
Direct Response Copywriting
How it's different from other marketing & advertising creative When it comes to Direct Response copywriting, there are some tried-and-true formulas you can use to get more results from every ad. Direct Response copy is much different from brand...
7 Steps for Hiring the Right Direct Response Advertising Agency
You feel stuck. Your marketing has hit a wall. You know you need help to grow and break through the marketing clutter, but you don’t know exactly how. And your current direct response advertising agency isn't moving heaven and earth to find out why. It...
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