Radio Advertising Rate Cards 2026

Spot pricing depends on the package. Country music stations (140 stations) run $250 per spot, national news stations (200 stations) run $450 per spot, and host endorsement spots (118 stations) run $400 per spot. Volume-based discounts of 35-90% off standard agency rates can further reduce these costs.

Packages include full-service media planning and buying, campaign strategy, optimization, and free ad production—covering scriptwriting, talent hiring, studio time, and one voice talent at no additional charge. This allows advertisers to launch a campaign without needing a separate production budget.

Host endorsement advertising has a trusted radio personality read or deliver your ad live, lending credibility through their established audience relationship. This format is priced at $400 per spot across a 118-station network, roughly $3.39 per local spot, and is effective for brand trust and lead generation.

Yes, campaigns can blend national reach through network radio with local/regional targeting via ABC, CBS, NBC, and Fox affiliate formats. This hybrid approach lets advertisers build broad brand awareness while still driving localized inbound calls and leads in specific markets.

Yes, free radio ad production is bundled into every package, including scriptwriting, talent hiring, studio time, and one voice talent at no charge. This eliminates a common hidden cost in radio advertising and ensures a broadcast-ready spot is delivered alongside your media buy.

Advertisers typically save between 35% and 90% compared to standard agency pricing, thanks to nearly 30 years of direct network relationships that bypass middlemen. Exact savings depend on the package, station network size, and volume commitment, with custom pricing available via a free strategy call.