Browse National TV Commercials

Talent pay for national commercials varies widely based on usage rights, union status (SAG-AFTRA vs. non-union), and airing markets, typically ranging from a few hundred dollars for local spots to tens of thousands for extended national broadcast usage. Rates depend on residuals, contract length, and how widely the ad airs across networks.

National ads are commercials broadcast across an entire country rather than a specific city or region, appearing on major networks like FOX, CNN, CBS, and Discovery, or streaming platforms like Hulu and Roku. They reach the widest possible audience, making them ideal for brand-building and campaigns targeting demographics nationwide rather than a single local market.

Costs vary significantly by network, time slot, and audience size, ranging from as low as $2 to $750 per :30 second spot on some networks, with premium slots priced on a CPM basis. Volume buying and remnant inventory access can reduce costs by 35-90% compared to standard published rates.

National TV advertising airs across the entire country on major networks, reaching up to 90 million households, while local advertising targets a specific city, region, or ZIP code. National campaigns build broad brand awareness, whereas local campaigns allow for more precise, budget-friendly regional targeting and messaging.

Remnant advertising uses unsold, last-minute ad inventory on TV, radio, or digital platforms, offered at discounts of 35-90% off prime rates. It delivers the same reach, credibility, and network placement as full-priced spots, making it a cost-effective way for smaller brands to compete with larger-budget competitors.

Timelines vary based on creative complexity and media planning, but full-service production—from concept through final cut and ad placement—can typically be completed within a few weeks. A free consultation helps determine realistic timelines based on your specific goals, target networks, and creative requirements.