Category Archives: DX Media Direct Advertising Solutions

Nielsen Reports Radio still a favorite media choice for 18-24 year olds.

Neilsen Research Reports “Back in spring of 2011, consumers 12-17 spent an average of 9 hours and 15 minutes with radio each week—not internet radio; not satellite radio; just good old AM/FM radio. Fast forward six years later, and these … Continue reading

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7 Steps to a Killer Commercial

How to write a commercial that grabs your customer’s attention & gets response. After 20 years of crafting Direct Response TV, Radio and Print ads here are some tips to help you win. 1.) Present the problem: This can be … Continue reading

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Six Secrets of Successful Direct Response Creative

If you want to know the formula for successful Direct Response creative here you go. If you need help crafting your next spot and campaign. We would be honored to help. 1.) Identify the problem: “Do you want to get … Continue reading

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Seven elements of a great landing page.

I found most of these on marketingprofs.com. It’s a fantastic site if you want to get the latest marketing trends. I’ve added some tips of my own. But these will get you started in the right direction if you want … Continue reading

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How to improve your web-site conversion rates.

If you want to increase your conversion rates on your web-site then compare your performance to the industry standards. Review the competition. See how you stack up. Visit the top-performing sites and analyze what you could change to perform more … Continue reading

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4 Quick Tips to turbo charge your advertising campaign.

#1.) “Many a small thing has been made large by the right type of advertising.” Mark Twain. Know who you want to reach. Know where to reach them. Use the words they use. Give them good reasons to connect with … Continue reading

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Never ask a barber if you need a haircut. How to avoid being taken advantage of with your advertising campaigns.

In over 20 years of managing advertising campaigns it never ceases to amaze me how crazy the reasoning behind buying certain advertising packages are. Here are some tips on how avoid being taken advantage of: #1.) Don’t buy a schedule … Continue reading

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How to make your advertising pay for itself.

Want to become an advertising Super-Hero and make your advertising actually become a revenue stream vs. an expense? Here are four steps to accomplish that. #1.) Understand your sales system. Ask yourself. How do we convert leads into sales most … Continue reading

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Four secrets to making your advertising work.

Four secrets to making your advertising work like never before. Secret #1: Know your goal. Most advertising campaigns fail because there was no real goal for performance. There is “I sure hope this works.” But what does “work” really mean? … Continue reading

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